• The beverages category led the rebound in packaged goods sales in February and witnessed sales value growth of 26.9 percent, followed by commodities at 1.5 percent.
  • After reporting sluggish sales in January as the third wave of the COVID-19 pandemic ravaged the country, FMCG companies are set to see a recovery in February, going by initial data trends. According to retail intelligence platform Bizom, in the first 15 days of February, FMCG companies clocked sales value growth of 0.7 percent over the same period in January. Active kirana stores, showed data, also registered a 4.2 percent growth in the said period as compared to initial 15 days of January.
  • We can expect to see a bigger growth in beverage product sales as the month progresses.
  • Other categories such as confectionary, homecare, packaged foods and personal care saw a decline in sales in the first two weeks of February. Sales of confectionary declined by 6.6 percent, homecare sales dropped 12.2 percent, while packaged food sales shrank 13.4 percent so far in February.